Wednesday, May 6, 2020
I Think We All Have Empathy - 905 Words
5 Barriers to Empathy ââ¬Å"I think we all have empathy. We may not have enough courage to display it.â⬠Maya Angelou Now that we ve talked about what empathy is and why its important, it can be easy to wonder why more people don t practice it more often. As with most human characteristics and behaviors, there is more to the story than meets the eye. Empathy has to be developed. It is taught and practiced. We learn through words, actions and the experiences we have with important caretakers in our life. As we have pointed out before, when our teachers are less than adequate, we don t progress as far as we could. Blocks can and will develop that greatly hamper or prevent our ability to be empathic. The seeds of empathy begin at birth. Babies in a hospital nursery will begin to cry as they hear others crying. Experts believe this is one of the first empathic responses. It develops further through a secure attachment with the babyââ¬â¢s mother or main caretaker. Babies who are treated tenderly when they cry or are scared or injured will begin to develop an internal environment that will foster the feeling of empathy. If they are treated with indifference or negativity when they have needs, they will begin to build walls inside to protect themselves from their feelings of hurt, pain and anger. This is the beginning of the building of barriers or blocks that get in the way of being able to express empathy. The role you play in your family also contributes to your capacityShow MoreRelatedWhy It Pays to Get Inside the Head of Your Opponent1297 Words à |à 6 PagesDifferential Effects of Perspective Taking and Empathy in Negotiations July 16, 2007 Revision Accepted November 27, 2007 Volume 19 Number 4 Pages 378 -384 The article ââ¬Å"Why It Pays to Get Inside the Head of Your Opponentâ⬠looks at the effects of two social competencies in negotiations. Perspective taking and empathy are the two different approaches that are studied in this article to determine the possible different effects they each have on the outcome of negotiations. The authorsRead MoreMy Experience At My Life865 Words à |à 4 Pagesyear during winter, my friend and I decided to spend our day in Chicago. It was a cold, brisk day and it started snowing. We had our warm coats on, yet we were still freezing. On our way to get to the train station, we saw a homeless man, he had no coat on and he was shaking from the cold. I looked at him, and suddenly I felt his pain. It was a strange moment and I wanted to feel the cold that he was feeling, I wanted to be in his shoes so I took my coat off and I offered it to him. My friend stoppedRead MoreEmpathy Between Empathy And Empathy1596 Words à |à 7 Pages The dictionary defines empathy as ââ¬Å"the feeling that you understand and share another personââ¬â¢s experiences and emotionsâ⬠, but personally I believe it is far more complex (Merriam-Webster). To me, empathy is more than the ability to understand anotherââ¬â¢s emotions or experiences, it is the ability to see beyond yourself and you r world without being prompted to. I Those who have the greatest amount of empathy do not need to be told that there are people in the world that struggle and face sadness. ItRead MoreThe Three Most Important Virtues1343 Words à |à 6 PagesMost Important Virtues The most important virtues might be different from people to people because we are raised in different culture and family and are influenced a lot from the whole society. Some people might think show mercy is a good virtue, while some peope might feel that itââ¬â¢s ordinary and it cannot be called a ââ¬Å"virtueâ⬠. The three most important virtues that I appreciate are honest, empathy and thinking in other peopleââ¬â¢s view. This article might only reflect my plain point of view, which isRead MoreCultural Exchange Classroom : Benefits For Students And Teachers1701 Words à |à 7 Pagesan option for my small town school. However, I believe that if the teachers could have handled the classrooms with a softer touch. By not attaching punishment to a cultural difference I think that the organic cultural exchange that begun when all the kids were allowed to speak freely (language wise, away) would have continued. As I stated, the punishing didnââ¬â¢t begin until a couple of years into grade school. When things changed I think it limited empathy development because suddenly there was a noticeableRead MoreRelationships And Getting Along : Three Vital Qualities910 Words à |à 4 PagesThree Vital Qualities Relationships have a significant impact on our lives. Relationships are the things that keep us healthy, the things that keep us grounded and often the things that make us successful. The ability to build relationships and get along with others is an important skill for people to study, understand and develop. According to Wright (1989), there are three vital qualities to getting along with others. The qualities of genuineness, love and empathy are key ingredients needed to buildRead MoreUnderstanding My Own Emotional Awareness1461 Words à |à 6 Pagesincrease earning power. We all want to avoid the need to expand our ability to understand and control our emotions. However, when faced with conflict, our own emotions can help us recognize and understand the emotions of other people. To expand our own emotional awareness, only one element stands to be essential in the dealing with conflict and that is Empathy. Empathy is critical to our relationships because it is what essentially ti es us together on a global scale. Showing empathy in our relationshipsRead MoreEmotional Intelligence Ch. 3,7,11,13 Psychology Summaries873 Words à |à 4 Pageswhat we have learned in class, that there is many forms of intelligence which people do not take in account when analyzing an individual. Contrary to popular belief, intelligence is not only based on academics. This reinforces the knowledge I already have on intelligence. Chapter 7: The Roots of Empathy We are informed of how empathy is beneficial to us in many ways; with empathy we are able to have more successful marriages, careers and friendships than those without empathy. Empathy givesRead MoreFahrenheit 451 By Ray Bradbury Essay1547 Words à |à 7 PagesThere was a time when books meant everything. It was the key to gaining ultimate knowledge, but as we approach 2017, the web has become the most powerful source, almost eliminating books altogether. In the 1953 book, Fahrenheit 451, Ray Bradburyââ¬â¢s gives a twist to the future and a look at a world if books were the enemy. This story takes place in the twenty-fourth century, and we get introduced to a man named Guy Montag. A fireman, but not the one that would save fires, instead, he burns books thatRead MoreTo Empathize Or Not To Empathize That Is The True Question.976 Words à |à 4 Pagesempathize or not to empathize that is the true question. The controversial issue of what empathy means, and whether it is useful or just a hindrance has been and is still talked about today. On one end of the spectrum, empathy is defined ââ¬Å"â⬠¦as a personââ¬â¢s ability to recognize and share the emotions of another personâ⬠(Burton) which brings to mind the old saying ââ¬Å"I feel your painâ⬠(Ferriell). On the other hand, empathy is explained as an understanding of how someone else feels and figuratively putting yourself
African Kingdoms and Empires Free Essays
African Kingdoms and Empires During 400 AD, West Africa witnessed the rise and fall of the indigenous medieval empires of ancient Ghana, medieval Mali, and Songhai. Many other states and kingdoms arose during this time but Ghana, Mali and Songhai achieved the status of fully-fledged, functioning and long-living conquest states and expansionist empires. These empires regulated the Trans-Saharan trade by offering protection for trade caravans as well as taxing slaves, gold, firearms, textiles and salt. We will write a custom essay sample on African Kingdoms and Empires or any similar topic only for you Order Now Ghana reached its height by 1200 AD and was ruled by the Serahule people which eventually broke apart by in the 13th century. The Mali Empire was a Mandinka territory but also took on Ghanaââ¬â¢s territory and extended into the 13th century. At the peak of the empire, Mali covered an area over 24,000 sq. km. Songhai succeeded Mali in the 14th century and grew to be the largest land empire in tropical Africa. Throughout the presentation I will cover each Empire in grave detail. Ghana may have existed as early as the 5th century, however, by the 8th century it was known as ââ¬Å"The Land of Gold. â⬠In 1068 Ghana was the largest, wealthiest, and most powerful state in West Africa. The empire was situated in the vast Savannah area between the Senegal and Niger Rivers with its authority extending from the frontiers of Futa Toro to the Western banks of the Niger, and from the Mandinka area in the south to beyond the fringes of the desert in the north. Ghanaweb) The Serahule were the founding people of ââ¬Å"The Land of Gold,â⬠who established their capital at Kumbi Saleh, which at that time was the leading trading centre of the Western Sudan and the focus of all trade with a systematic form of taxation. The Serahule formed themselves into a strong trading state which spread its power over many neighboring people and in the process became an empire. With the introduction of the camel during the Trans-Saharan trade, Ghana derived power and wealth from gold and increased the quality of goods transported. As stated earlier, the Soninke people also sold slaves, salt and copper in exchange for textiles, beads and finished goods. (Ghanaweb) According to Ghanaweb, ââ¬Å"The wealth of ancient Ghana is mythically explained in the tale of bids, the black snake. This snake demanded an annual sacrifice in return for guaranteeing prosperity in the Kingdom, therefore each year a virgin was offered up for sacrifice, until one year, the fianceââ¬â¢ (Mamadou Sarolle) of the intended victim rescued her. Feeling cheated of his sacrifice, Bida took his revenge on the region, a terrible drought took a hold of Ghana and gold mining began to decline. There is evidence found by archaeologists that confirms elements of the story, showing that until the 12th century, sheep cows and even goats were abundant in the region. â⬠Traders took the route from Maghreb to Ghana starting in Tahert, North Africa through Sjilmasa, Southern Morocco. The trail led south running parallel with the coast, then south-east through Awsaghust and ending in Kumbi Saleh. Through their travels the traders brought the Islamic community to Kumbi Saleh but the Islamââ¬â¢s managed to remain a separate community a distance away from the Kingââ¬â¢s palace. Ghanaweb) McKay wrote, ââ¬Å"The city of Ghana consists of two towns lying on a plain, one of which is inhabited by Muslims and is large, possessing twelve mosques- one of which is congregational mosque for Friday prayer; each has its imam, its muezzin and paid reciters of the Quran. The town possesses a large number of jurisconsults and learned me,â⬠(McKay, pg 279) Ghana was originally known as Wagadou (Ouagadou, Aoukar) by its rulers, but was changed into the general use, ââ¬Å"Ghanaâ⬠because one of the kingââ¬â¢s titles ââ¬Å"Ghanaâ⬠meant war chief. Each succeeding king kept the title Ghana but went by their own name. The kings were in charge of organizing the trade and keeping good relations with the Saharan traders, as well as acting as senior religious leader and representative on earth of the founding ancestors of the Serahule people. To increase the wealth of Ghana, the kings were able to make lesser kings or chiefs obey their laws and pay them taxes. This in turn gave the kings of Ghana more power and could command the services of many descent lines. They were able to raise big armies and employ larger numbers of messengers and other servants. (Ghanaweb) The International trade was causing the empire continuous growth so the Serahule were inventing new methods of governing themselves by raising money to pay for a government and producing wealth. They decided the central authority would need to be a king that would rule over many lesser authorities or governments. Since Serahule had already occupied the lands to the north of the upper waters of Niger, their towns and trading settlements became the middlemen between the Berber and Arab traders of the north and the gold and ivory producers of the south. This position made Ghana strong and prosperous and gave its rulers glory and power. Accessgambia) The empire included many arrears of people who were not Serahule and therefore had different religious loyalties to their Gods other than the king. In order to ensure the continued allegiance of the conquered states, the kings of Ghana insisted on the son of each vassal king being sent to their court. Both provincial governors of Serahule ar eas and tributary rulers of the conquered peoples had the duties of loyalty to the king, provisions of annual tribute, and the contribution of bands of warriors to the imperial army when they were required for active service. In return for their loyalty, the king provided protection against external enemies. However, by 1240 Ghana was no more. There are many reasons for Ghanaââ¬â¢s decline and fall, starting with the royal treasury placing a monopoly on the export of gold. The gold industry was the fame of what Ghana rested on because it was the kingââ¬â¢s largest source of income. Secondly, the way the empire was organized. At its peak, Ghana was made up of many states and people and lacked political and cultural unity which the kings failed to achieve. The different ethnic groups such as the Soninke, Susu, Serer, Berber and Tuclor each had its own language and cultures owed allegiance to the king. Conquered states such as Futa Toro, Silla and Diara were only expected to pay annual tribute contingents to the kings in times of war but were left to operate under their own traditional rules. Lastly, during the second half of the Eleventh century, the military became weakened and broke up into component parts. Later, there was an invasion by the Berber Almoravid dynasty that conquered Ghana and forced its rulers and people to convert to Islam. McKay stated that ââ¬Å"while Almoravid and Islamic pressures certainly disrupted the empire, weakening it enough for its incorporation into the rising Mali empire, there was no Almoravid military invasion and subsequent forced conversion to Islam. â⬠(McKay, pg 280) The kingdom of Ghana split into several small kingdoms that feuded among themselves. The Mandinka, from the kingdom of Kangaba had been part of the Ghanaian empire and soon dominated the feuding kingdoms. Building on the Ghanaian foundations, Kangaba formed the core of the new empire of Mali and developed into a better organized state than Ghana. There were two rulers for the Mali Empire, Sundiata and Mansa Musa which combined, had military success and creative personalities. Mali had a large agricultural and commercial base that provided for a large population and enormous wealth. (McKay, pg 280) McKay also noted that dating to the early eleventh century, the Mandinka were extremely successful at agriculture. Consistently large harvests throughout the twelfth and thirteenth centuries provided a supply of food, which helped steady the population growth. The Mandinka also acted as middlemen in the gold and salt traffic that flowed north and south during the Ghanaian hegemony. In the thirteenth century, Mandinka traders formed companies and gradually became a major force in the entire West African trade. Sundiata, the founder of Mali, set up his capital at Niani and transformed the city into an important financial and trading center. McKay stated, ââ¬Å"through a series of military victories, Sundiata and his successors absorbed into Maliââ¬â¢s other territories of the former kingdom of Ghana and established hegemony over the trading cities of Gao, Jenne, and Walata. Into the fourteenth century, these expansionist policies were continued by Sundiataââ¬â¢s descendant Mansa Musa. â⬠(McKay pg 280) In the language of the Mandinke, Mansa means ââ¬Å"emperor. â⬠Musa consolidated the foundations laid down by Sundiata and ruled the empire at its greatest height. Musaââ¬â¢s influence extended northward to several Berber cities in the Sahara, eastward to the trading cities of Timbuktu and Gao and westward as far as the Atlantic Ocean. He maintained a strict empire and it grew twice the size of the Ghanaian kingdom and contained roughly eight million people which brought Musa Fabulous wealth. (McKay, pg 281) It was the Musaââ¬â¢s pilgrimage to Mecca in 1324 that put the empire on the map. He travelled with thousands of porters and servants that carried six-pound staffs of gold and one hundred elephants each bearing one hundred pounds of gold. On his ay to Mecca, Musa stayed in Egypt and spent and gave away so much gold that there was a devaluation of the local currency and it sparked an inflationary crisis in Egypt as well as depressing world prices of the commodity. Twelve years later, al-Omari, one of the sultanââ¬â¢s officials, recounted. ââ¬Å"This man Mansa Musa spread upon Cairo the flood of his generosity: there was no person, officer of the court, or holder of any office of the Sultanate who did not receive a sum of gold from him. The people of Cairo earned incalculable sums from him, whether by buying and selling or by gifts. So much gold was current in Cairo that it ruined the value of money. â⬠(McKay, pg 281) As a result of Musaââ¬â¢s display of wealth, his fame spread as far as Europ,e where the Catalan map by Abraham Cresques of about 1375 shows Musa seated on a gold throne wearing a gold crown while holding a gold nugget, describing him as ââ¬Å"the riches and most noble king in all the land. â⬠Mansa Musa extended his borders of Mali and set up an effective system of government that had a justice administration that was relatively impartial. The field of diplomacy was able to establish friendly relationships with other African states such as Morocco and Egypt. To help the king in his work, he had judges, scribes, and civil servants that helped to strengthen the administrative machinery of the empire. There were fourteen provinces in Mali that were ruled by governors who were typically famous generals. The others such as the Berber province were governed by their own Sheikhs. All of the provinces administrators were responsible to the Mansa and they were all said to be well paid. Under Musa, Timbuktu began as a campsite for desert nomads and grew into a thriving trading post or entrepot, attracting merchants and traders from North Africa and all parts of the Mediterranean world. In the fourteenth century, Timbuktu developed into a center for scholarships and learning for Architects, Astronomers, Poets, Lawyers, Mathematicians, and Theologians. The tradition and reputation for African scholarships lasted until the eighteenth century. (McKay, pg 282) The rise of the Mali Empires was swift but its decline was gradual. In the fifteenth century, Mali lost its ability to dominate the affairs of the Western Sudan because it became a tiny principality of kangaba. It wasnââ¬â¢t until the seventeenth century that Mali completely lost its political identity as it had broken up into a number of small independent chiefdoms. Between 1337 to 1341 Musaââ¬â¢s son, Maghan I, ruled the Empire. During this period, the Mossi of present day Burkina Faso raided across Manding and devastated Timbuktu. Then the Tuareg of the Sahara conquered the Northern part of the Mali Empire. During the periods of 1360 to 1400 there were as many as six kings and a series of civil wars. During the fifteenth century, the Songhai, under their leader Sunni Ali, conquered Jenne and Timbuktu and replaced Songhai as the most important power in the Western Sudan. Songhai succeeded Mali and became the third great West African empire. (Accessgambia) The Songhai Empire originated in the nineth century as a medieval civilization that was a small principality in West Africa on the banks of the Niger River called Al-kaw kaw. The kingdom had a very fertile area suitable for livestock rearing, agriculture, and fishing. As early as 800 AD, the kingdom made full use of their resources and divided into two specialized professional groups; the Gabibi who were agriculturists and the Sorko who were fishermen. The Songhai borders extended from the central area of present Nigeria to the Atlantic coast and included parts of what is now Gambia, Senegal, Mali, Burkina Faso, Niger, Guinea and Mauritania. The areasof the land being rich and fertile allowed the people of Songhai to attract traders to their kingdom and become very astute traders and merchants themselves. As early at the tenth century the leaders of Al-kaw kaw moved their capital from Kukia to Gao. Gao became the last stop for three major trade routes. The routes included the trans-Saharan route from Egypt into Fezzan, Ghat and Agedez, the Tripoli and Tunis from Ghat and the route from Algeria and Morocco. During this time is when the Arab traders brought the Islamic influences which contributed to shaping the direction of the empire. In the thirteenth century Gao was part of the Mali Empire and in 1275 Gao managed to break away from Mali. It wasnââ¬â¢t until 1464 when the small kingdom of Gao was transformed into the Songhai Empire and signaled the start of a new royal dynasty. Sources McKay, pgs 280-280 http://www. accessgambia. com/information/african-empires. html http://www. ghanaweb. com/GhanaHomePage/history/ How to cite African Kingdoms and Empires, Essay examples
Coffee Industry Marketing Plan Development
Question: Discuss about the Coffee Industry Marketing Plan Development. Answer: Introduction Coffee is an extremely treasured product. It is presumed that more people consume this precious product every day as they depend on it for their livelihoods. As such, there exist many coffee outlets in the American, European, Australian markets, etc. to include a chain of coffee cafes and independent coffee cafes. A wide chain of coffee stores holds a significant share in the Australian coffee market with the key players being Starbucks, Gloria Jeans, and the McCafe. The coffee market has been very competitive through several components including the service, coffee quality, prices, the atmosphere of coffee cafes, etc. that have an enormous impact on the customer's buying behaviour. Additionally, the external environment also significantly affects the coffee market. However, no matter the coffee outlet, there remains to be room to penetrate the market. This paper seeks to examine the background of the leading competitors in Australia. We will further analyse the various factors and t he current state of the coffee franchise. Starbucks, Gloria Jeans, and McCafe Brands and their Marketplace Starbucks was founded more than four decades ago, and since then the firm has experienced remarkable growth and success[1]. Today, it is perceived as the go-to coffee shop where people go to work and socialize, a notion that matches well with the companys marketing strategy. Starbucks strives to create a conducive and relaxed atmosphere where its customers stop between work and home[2]. This technique has been proven to be a success for the company as it generates revenues of nearly $21 billion as of 2016[3]. Gloria Jeans Coffee is an Australian coffee specialty company that was founded in 1979[4]. The brand is largely synonymous with providing quality coffee and is also a leading franchise system. Gloria Jean's serves and sells a wide range of espresso coffee products, blended and whole bean coffee, and cold drinks. The company is committed to providing the world's highest standard and consistent specialty coffee products. Presently, the company has entered many foreign markets and continues to grow its presence. This has enabled the company to draw a large base of customers and increase their revenue base. On the other hand, McCafe is a coffee shop owned by McDonald's that was established in the 1990s in Australia[5]. The brand has been a strong challenger for coffee market competitors in the Australian market. The brand boasts of offering premium coffee and strives to maintain this reputation in major markets. This has helped them to acquire a strong global presence with a reputation f or providing customers with good value for their money. Positioning of the Products in the Market Market positioning is the way in which products are placed in a manner to occupy a clearer, distinctive, and desirable place that is relative to the rival companys products[6]. The positioning strategy is based on customers so as to provide excellent services outside the customers' expectations[7]. Starbucks position itself as the premium product in the coffee market by offering high quality, innovative products, and providing great services to their customers. Price and product standards determine the value of the product[8]. When Starbucks was established its products were expensive and was positioned in accordance to that as they seek to deliver high value promised to their customers. McCafe has positioned its coffee products to target customers who appreciate high standard coffee offered at low prices served by well-trained staff at, and seek an excellent product in an attractive atmosphere. Gloria Jeans caf also has a strong brand recognition and positioning. The company has pos itioned its products on offering high quality and excellent experience. The coffee market is a very competitive industry. As such, a companys competitive advantage is centered on its strength and opportunities they address, as shown in the SWOT analysis. Strengths - Identifying the company's key strengths is important to enable drive customers to a brand. A good quality and consistent coffee and a strong coffee culture help coffee brands to offer unique products that meet the customer's needs. This element should not only be limited to the coffee standards provided by the coffee chains but should also focus on the environment in which the coffee is consumed. The lifestyle of people has completely changed throughout the years as the economy experiences growth in the disposable income, and most people are willing to spend more on premium products and services. The coffee drinkers have become more demanding, educated, and discerning of their coffee shops and its staff. Coffee consumers are now discussing the taste and the mouth feel' of their coffee the same way they do in specialty products such as artisanal food.' Consumers are beginning to align themselves with healthier and leaner alternatives to make a preference of gourmet coffee over the traditional based coffee. Additionally, the cafe's staffs are not looked upon as just waiters but as skilled employees whose talent make a huge difference to the taste of the coffee. Weaknesses - The emergence of the internet brought about by advanced technology has made it possible for people and business to transact over the online platforms. The online platform is mainly used to display products information and to sell them. This feature has a significant impact on coffee shops as they need to put more weight on it. Opportunities - By providing an exquisite cup of coffee to consumers in an enjoyable and relaxed atmosphere, coffee franchises should start focusing on diversifying its product portfolio without negatively affecting their core business. An innovative culture is what is needed in the coffee market to produce unique products and services that satisfy consumer needs. When applied strategically, this factor has a significant and long-term positive impact on the coffee franchises as it helps to minimize costs, and increase profits. Threats - This element of the SWOT analysis is centred on the external dynamics that may diminish the business performance[9].Competition is considered as the major cause of concern for most organizations. Stiff competition has the magnitude of lowering a companys profits since competitors have devised ways to draw consumers with superior products at affordable pricing. From the above analysis, possible gaps are evident in the coffee market. There exists an emerging trend of coffee consumption where people are seeking healthier lifestyles and want to be provided with gourmet and organic food products. The healthy trend and hectic lifestyle of the people are likely to influence the coffee shops in future[10]. There also exists a lag in technology investment which tends to limit transactions. Two Alternative Marketing Strategies for the Products It is highly recommended for coffee brands to take into consideration the demand among consumers for healthier, quality coffee products as well as specialty beverages. Offering low-quality cappuccino and espresso even for a discounted price is less likely to appeal the contemporary and more sophisticated coffee enthusiast who would prefer to pay more for premium products. Coffee outlets need to take this on board and also introduce new recipes and a wide range of diversified types of coffee on its menu. Advanced technology has simplified transaction process for people and business because of its speed and convenience. Coffee franchises need to develop and actively run online platforms for them to reap high benefits. This platform will enable them to display and sell their products to customers via the internet and also facilitate one on one communication with customers. Organizations need to develop a solid marketing plan for their businesses. As such, coffee brands can start by identifying its target market. These market can be broken down into smaller groups such as age, profession, income, etc. Segmenting the market is essential to identify a consumer's distinct characteristics and to position a business or product to its target market reasonably[11]. Likewise, may need to develop a plan to boost its online presence. A substantial investment in technology is crucial to improving the ordering and payment processes. As such, they must be ready to heavily invest their time and resources developing internet technology to widen online presence. Conclusion The marketing strategies discussed above aims at making coffee brands products available to their customers. To achieve this, the companies should strive to promote the quality, affordability, and convenience in the take home compendium. Starbucks, Gloria Jeans, and McCafe each have designed and implemented their own strategies which seek to provide products that are high on quality and at affordable pricing, this offers a natural selection in reaching the suitable potential customers. References Euromonitor International. Cafes/Bars in Australia. Retrieved on 18 May, 2017 from https://www.euromonitor.com/cafes-bars-in-australia/report Gloria Jeans. About Us. Retrieved on 18 May, 2017 from https://www.gloriajeans.com/, 2017 Kotler, P., Armstrong, G. Principles of marketing. Upper Saddle River, N.J: Pearson, 2014 Kotler, P., Keller, K. L. Marketing management. Upper Saddle River, N.J: Prentice Hall, 2012 McCafe. About Us. Retrieved on 18 May, 2017 from https://www.mcdonalds.com/us/en-us/about-us.html, 2017 Starbucks Annual Report. Annual Report. Retrieved on 17 May 2017, https://s21.q4cdn.com/369030626/files/doc_financials/2016/Annual/FY16-Annual-Report-on-Form-10-K.pdf, 2016 Starbucks. Retrieved on 03 May 2017, from https://www.starbucks.com/, 2017
Sunday, April 26, 2020
Intranet in health and human services organization
Table of Contents Secure and effective intranets Legal and Regulatory compliance Privacy and Patient Information Data Storage Business continuity/ Disaster recovery References We recognize that good health does not just come about. Rather, it is a habit of smart choices and sound clinical care. As per establishment, good care is vital and can only be possible in presence of proper compliance with the health care technology. A companyââ¬â¢s technological plan is essential for analysis, growth and development. (Mosenkis, 2005) Intranet should assure broad-based participation of both patients and doctors. In should have value to everyone.Advertising We will write a custom report sample on Intranet in health and human services organization specifically for you for only $16.05 $11/page Learn More These require a user-friendly interface where navigation ought to be consistent with their use and the controlled. Any new technology should encourage and int erest everyone in the organization to using it. It must be one, which employees will use, trust, rely on, and revisit. This paper addresses the issue of intranet and internet in addressing data and information exchange in the health sector. The management of data in any organization is of critical importance. Intranet enables the quick access to information. Quick access of diagnosis and patients information in the health sector has become of hallmark importance. Intranet should be highly appreciated because it plays a vital role of allowing creation of management information system to support operational, planned and strategic decision-making. (HKUST Cyberspace Centre, 1997) Secure and effective intranets The security of information is a very important aspect of protecting corporate, employeesââ¬â¢, and patientââ¬â¢s confidential information, integrity of controls associated with human resources systems and financial reporting applications. ââ¬Å"A secure intranet infrastruc ture supports secure connectivity, Strong password, host-based security on all server and client computers, role verification and authentication for certain types of access and effective compliance enforcement mechanisms.â⬠To archive automated life cycle the system need ââ¬Å"user accounts, smart cards for strong authentication and an internal Public Key Infrastructure.â⬠Others requirements include ââ¬Å"automated and manual tracking, monitoring and response to active threats to the network and lastly though customized programs that inform network clients about security threats, risks, policies, and best practices is essential.â⬠(Janczewski, 2000) Firewall is just one of several ways of protecting the network from other un-trusted network users. The actual mechanisms of accomplishing data protection vary in principle. It is a pair of mechanisms that exists to block traffic, or to permit traffic.Advertising Looking for report on it? Let's see if we can help y ou! Get your first paper with 15% OFF Learn More The ability or strength of blocking harmful and suspicious messages depends on the server systemââ¬â¢s firewalls. Some have greater power while others place normal or less emphasis on blocking messages interchange. Access of information among health care facilities users ought to be occurring through proper safeguarded or fire walled public network. The controlling machine referred to as the server ensures should have the capability of screening messages in both bearings; messages being sent out and those being received so as to ensure and maintain security and integrity of patientââ¬â¢s and physicians information.. According to Mosenkis (2005), when part of an intranet is accessible to it becomes has higher chances of firewall attack. Legal and Regulatory compliance According to the Healthcare Insurance Portability and Accountability Act of 1996, the security standards implement controls over access to health informati on and provide audit trails for computerized record systems to meet the needs and capabilities of small and rural healthcare providers. There is good transmission of information, which physically, electronically and administratively safeguarded to ensure confidentiality. The Legal and regulatory compliance initiatives encompass Security, Privacy, Data protection, Accountability, Backup and record retention (Anton, n.d). Privacy and Patient Information Privacy is the rights and responsibilities of an individual or organization with respect to the collection, use, retention, and disclosure of personal data. The organization collects sensitive personal data that is private and policies ought to define and govern how to handle and protect information. Individuals ought to be empowered to control the collection, use, and distribution of their personal information. Data Storage According to Anton (n.d.), the least visible but most valuable asset in any organization is working knowledge. T ypical Storage and communication of information is achievable through production processes, standardized procedures for giving services, corporate guidelines and procedures for offering provision for other policies governing the handling of documents. The work supportive documents include ââ¬Å"instructions, supplementary drawings, flowcharts, forms, and other supporting informationâ⬠. (Anton, n.d.) Important information remains locked to specialized physicians instead of a work setting where it is available when others especially junior physicians need clarification or assistance. This becomes a problem especially in their absence.Advertising We will write a custom report sample on Intranet in health and human services organization specifically for you for only $16.05 $11/page Learn More This information can easily be lost but implementation of a mechanism should be available to confine and avail it to users whenever they need it in a safe and re liable intranet or through the Wide World Web. (Anton, n.d.) Protection of such information provides access from the administrative point of control to authorize access. Anton, (n.d.) indicates that the technology that uses internet closely avails knowledge to userââ¬â¢s mainly the employees in the health sector. The ability to access such information at various locations any time has become a reality today. Availing information at whatever time or location is an excellent way of empowering workers.â⬠Data protection policies apply to everyone who has access the health information regardless of its location, the form it takes, the technology used to handle it, or the purpose it serves. The organization ought to identify and classify important or critical data. Business continuity/ Disaster recovery For continuity, there has to exist a backup process for line-of-business (LOB) applications just in case a disaster may occur. Formulating Record Retention program, which organize s and manages records and keeps information stored and available for the relevant retention periods is essential. Security is the key to continuity. User accounts provide access to, and security for, granting corporate resources enables access to the network. Computerization of other areas allows for extra security, and resourcesââ¬â¢ owners need to grant permission for users to access these areas. System accounts are accounts used to perform services, such as for SQLà Server, information exchange, backups, or scheduled scripts in a similar way as user accounts. Distribution and security groups for either sending mail or for granting access to resources increases chances for advances. (Janczewski, 2000) References Anton, K., (n.d.) Effective Intranet: Intranet journal from Comprose Inc Web. Janczewski, L. (2000). Internet and Intranet Security Management: Risks and Solutions. Idea Group Inc (IGI). Pp 38Advertising Looking for report on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mosenkis, R. (2005 December 14). Intranet Implementation. Retrieved from: https://ezinearticles.com/?Intranet-Implementation:-The-Advantages-of-a-Web-based-Solutionid=113114 This report on Intranet in health and human services organization was written and submitted by user Catherine Riggs to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Friday, April 10, 2020
Gun Control Gre Sample Essay
Gun Control Gre Sample EssayIn the wake of the terrorist attacks of September 11, there has been a renewed call for gun control in America. An American Association of Law Enforcement is now calling for an increase in the number of armed officers to protect the public, while police chiefs have complained about the shootings and killings on the streets.On the other hand, some American gun owners are arguing that gun control laws should be made more lax to allow law-abiding citizens to protect themselves against criminals. This is a valid point. The people who have access to guns are better able to protect themselves than those who do not have firearms.As far as the overall safety of the people of America, there is much debate about whether the U.S. has too many guns or too few. The current restrictions are not enough to adequately deal with the problem. When it comes to firearm safety, however, I think it is safe to say that the argument is not so much about the number of guns as it is about the quality of the firearms.When I first began hearing the term 'gun control,' I was certainly very supportive of a common sense approach to keeping guns out of the hands of the mentally unstable. As time went on, however, I became more skeptical. The gun control advocates argued that if you outlaw the possession of guns, people will simply go underground, or to other countries, where these guns are available and easily procured.The fact is that gun control does not ban guns but makes it harder for them to be purchased. For example, a person would have to go through a rigorous licensing process, such as obtaining a Firearms Identification Card (FID), before being allowed to purchase a handgun. For those who might not know what an FID is, it is simply a card issued by the government that certifies the owner's possession of a firearm.And if the gun control advocate is correct, then a good and well thought out universal background check system could also go a long way toward pre venting the mentally unstable from buying guns. The problem with this, of course, is that such a system would probably require such a comprehensive database of personal information that criminals could use it to their advantage. That is why I was quite skeptical when I first heard the term 'gun control.' However, after studying the issue, I now believe that it is better to have a universal database of all gun owners than to have no system at all.If we truly wish to keep guns out of the hands of people who shouldn't have them, then it would behoove us to focus our efforts on making the guns more dangerous rather than focusing on trying to ban the guns. The Second Amendment states clearly that the right to bear arms shall not be infringed.
Wednesday, March 18, 2020
Protesting the Old Way essays
Protesting the Old Way essays We are living in a world where the old rules no longer apply. Such was the case during the early modern period in Europe. Prior to this sudden change in the rules Europe went through an extensive period of illiteracy and lack of enlightenment. The centuries following the downfall of the Roman Empire would be the years defined as the middle ages. During this phase, the Catholic Church dominated the beliefs of the people and its power was very rarely threatened by outside forces. The Pope, or head of the Catholic Church, spent a majority of his time collecting church taxes, or tithes, selling indulgences, and acting as Gods representative on Earth. For a long time no one questioned his authority, or the Churchs legitimacy. Ultimately, the belief system of humanism would lead to the collapse of the Churchs influence, and the reformation itself. What transpired was not a direct war between humanism and the Church, in fact some humanistic qualities agreed with Church doctrine, but some of these beliefs would in due course lead to the reformation. Humanism was a very extensive philosophy that began to spread during the early renaissance period. Its main ideas were the devotion to ancient and classical cultures, generally the Romans, and the appreciation for the beauty of man, art, nature, logic and reasoning. Pico Della Mirandola says that, At last it seems to me I have come to understand why man is the most fortunate of creatures and consequently worthy of all admiration and what precisely is that rank which is his lot in the universal chain of Beinga rank to be envied not only by brutes but even by the stars and by minds beyond this world. Humanists were confident that mankind had the ability to discover for itself what was true and what was false in the world. It also, in opposition to all theories of universal determinism, fatalism, or predestination, believed ...
Monday, March 2, 2020
Reasons to Keep the Electoral College
Reasons to Keep the Electoral College Under the Electoral College system, it is possible for a presidential candidate to lose the nationwide popular vote, yet be elected president of the United States by winning in only a handful of key states. Should you ever forget this fact, critics of the Electoral College will be sure to remind you of it every four years. What could the Founding Fathers- the framers of the Constitution- have been thinking in 1787? Did they not realize that the Electoral College system effectively took the power to select the American president out of the hands of the American people? Yes, they did. In fact, the Founders always intended that the states- not the people- select the president. Article 2 of the U.S. Constitution grants the power to elect the president and vice president to the states through the Electoral College system. Under the Constitution, the highest-ranking U.S. officials elected by the direct popular vote of the people are the governors of the states. Beware the Tyranny of the Majority To be brutally honest, the Founding Fathers gave the American public of their day little credit for political awareness when it came to selecting the president. Here are some of their telling statements from the Constitutional Convention of 1787. A popular election in this case is radically vicious. The ignorance of the people would put it in the power of some one set of men dispersed through the Union, and acting in concert, to delude them into any appointment. - Delegate Gerry, July 25, 1787The extent of the country renders it impossible, that the people can have the requisite capacity to judge of the respective pretensions of the candidates. - Delegate Mason, July 17, 1787The people are uninformed, and would be misled by a few designing men. - Delegate Gerry, July 19, 1787 The Founding Fathers had seen the dangers of placing ultimate power into a single set of human hands. Accordingly, they feared that placing the unlimited power to elect the president into the politically naive hands of the people could lead to a tyranny of the majority. In response, they created the Electoral College system as a process to insulate the selection of the president from the whims of the public. Giving the Small States an Equal Voice The Electoral College helps give rural states with lower populations an equal voice. If the popular vote alone decided elections, the presidential candidates would rarely visit those states or consider the needs of rural residents in their policy platforms. Due to the Electoral College process, candidates must get votes from multiple states- large and small- thus helping to ensure that the president will address the needs of the entire country. Preserving Federalism The Founding Fathers also felt the Electoral College system would enforce the concept of federalism- the division and sharing of powers between the state and national governments.Under the Constitution, the people are empowered to choose, through a direct popular election, the men and women who represent them in their state legislatures and in the United States Congress. The states, through the Electoral College, are empowered to choose the president and vice president. Are We a Democracy or Not? Critics of the Electoral College system argue that by taking the selection of the president out of the hands of the public at large, that Electoral College system flies in the face of democracy. America is, after all, a democracy, is it not? Lets see. Two of the most widely recognized forms of democracy are: Pure or Direct Democracy - All decisions are made directly by a majority vote of all eligible citizens. By their vote alone, citizens can enact laws and select or remove their leaders. The power of the people to control their government is unlimited.Representative Democracy - The citizens rule through representatives who they elect periodically in order to keep them accountable. The power of the people to control their government is thus limited by the actions of their elected representatives. The United States is a representative democracy operated under a republican form of government, as provided for in Article IV, Section 4 of the Constitution, which states, The United States shall guarantee to every State in the Union a Republican form of Government... (This should not be confused with the Republican political party which is merely named after the form of government.) In 1787, the Founding Fathers, based on their direct knowledge of history showing that unlimited power tends to become a tyrannical power, created the United States as a republic- not a pure democracy. Direct democracy only works when all or at least most of the people participate in the process. The Founding Fathers knew that as the nation grew and the time required for debating and voting on every issue increased, the publicââ¬â¢s desire to take part in the process would quickly decrease. As a result, the decisions and actions taken would not truly reflect the will of the majority, but small groups of people representing their own interests. The Founders were unanimous in their desire that no single entity, be it the people or an agent of the government, be given unlimited power. Achieving a separation of powers ultimately became their highest priority. As a part of their plan to separate powers and authority, the Founders created the Electoral College as the method by which the people could choose their highest government leader- the president- while avoiding at least some of the dangers of a direct election. But just because the Electoral College has worked just as the Founding Fathers intended for over 200 years does not mean that it should never be modified or even abandoned completely. What will it take for either to happen? What Would It Take to Change the Electoral College System? Any change to the way in which America chooses its president will require a constitutional amendment. For this to come about, the following will have to happen:First, the fear must become reality. That is, a presidential candidate must lose the nationwide popular vote, but be elected through the Electoral College vote. This has happened exactly four times in the nations history: In 1876, Republican Rutherford B. Hayes, with 4,036,298 popular votes won 185 electoral votes. His main opponent, Democrat Samuel J. Tilden, won the popular vote with 4,300,590 votes but won only 184 electoral votes. Hayes was elected president.In 1888, Republican Benjamin Harrison, with 5,439,853 popular votes won 233 electoral votes. His main opponent, Democrat Grover Cleveland, won the popular vote with 5,540,309 votes but won only 168 electoral votes. Harrison was elected president.In 2000, Republican George W. Bush lost the popular vote to Democrat Al Gore by a margin of 50,996,582 to 50,456,062. But after the U.S. Supreme Court halted vote recounts in Florida, George W. Bush was awarded the states 25 electoral votes and won the presidency through a 271 to 266 vote margin in the Electoral College.In 2016, Republican Donald Trump lost the popular vote with 62,984,825. Democratic candidate Hillary Clinton received a total of 65,853,516 popular votes. In the Electoral College, Trum p was granted 306 votes to Clintons 232. It is sometimes reported that Richard M. Nixon received more popular votes in the 1960 election than winner John F. Kennedy, but official results showed Kennedy with 34,227,096 popular votes to Nixons 34,107,646. Kennedy won 303 Electoral College votes to Nixons 219 votes. Next, a candidate that loses the popular vote but wins the electoral vote must turn out to be a particularly unsuccessful and unpopular president. Otherwise, the impetus to blame the nations woes on the Electoral College system will never materialize.Finally, the constitutional amendment must get a two-thirds vote from both houses of Congress and be ratified by three-fourths of the states. Even if all of the above were to happen, it remains highly unlikely that the Electoral College system would be changed or repealed. Under the above circumstances, it is probable that neither the Republicans nor the Democrats would hold a strong majority of seats in Congress. Requiring a two-thirds vote from both houses, a constitutional amendment must have strong bi-partisan support- support it will not get from a split Congress. (The president cannot veto a constitutional amendment.) To be ratified and become effective, a constitutional amendment must also be approved by the legislatures of 39 out of the 50 states. By design, the Electoral College system grants the states the power to elect the president of the United States. How likely is it that 39 states are going to vote to give up that power? Moreover, 12 states control 53 percent of the votes in the Electoral College, leaving only 38 states that might even consider ratification. Come on critics, can you really say that in 213 years of operation, the Electoral College system has produced bad results? Only twice have the electors stumbled and been unable to choose a president, thus throwing the decision into the House of Representatives. Who did the House decide on in those two cases? Thomas Jefferson and John Quincy Adams.
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